Sub-Project 12(Sang-Lee Cho): Impact of service robots on consumers

Key Research Activities

• Define the relationship between customer satisfaction with service robots and overall corporate satisfaction
• Investigate the impact of service robot satisfaction on consumer loyalty
• Analyze differences in consumer response based on the level of anthropomorphism
• Identify consumers' psychological experiences (e.g., pleasure vs. displeasure) based on the degree of anthropomorphism, and determine its influence on their intent to stay and visit

Research Description

• Investigate the relationship between service robot satisfaction and corporate satisfaction
• Analyze the impact of service robot satisfaction on consumer loyalty
• Examine differences in consumer responses according to the level of anthropomorphism
• Identify consumers’ psychological experiences and emotions (enjoyment vs. discomfort) based on the degree of anthropomorphism, and determine how these affect their intention to stay and intention to visit